Free resource · Updated 2026

The 20-point AI marketing audit checklist

The same 5-part checklist our senior strategists run before onboarding any client — website, SEO, social, funnels and automation. Score your brand in under an hour.

1. Website foundation

Loads in under 2.5 seconds on mobile (Core Web Vitals green)
Clear, benefit-led headline above the fold
One primary CTA repeated at least 3 times on the homepage
Trust signals visible (client logos, reviews, results, press)
Mobile navigation is thumb-reachable and fast

2. SEO fundamentals

Unique title (<60 chars) and description (<160 chars) per page
One H1 per page targeting a real keyword with search demand
Internal links from blog posts to money pages (services, pricing)
Sitemap.xml and robots.txt live and submitted to Google Search Console
Schema markup for Organization, Service and (if relevant) FAQ

3. Social & content engine

Posting cadence: minimum 3 pieces of native content/week per platform
Every post has a hook in the first 1–2 seconds / lines
Bio has a clear positioning line + link that leads to a lead capture
Content pillars documented (education, proof, story, offer)

4. Lead capture & funnel

At least one lead magnet on the homepage (guide, audit, tool)
Contact form asks ≤ 4 fields; sends auto-reply within 1 minute
Live chat or AI assistant on high-intent pages (pricing, services)
Retargeting pixel installed (Meta, Google, LinkedIn as relevant)

5. AI & automation

AI chatbot qualifying leads 24/7 (with human handoff)
Email sequences for new leads (min. 5-touch nurture)
CRM captures source, tags, and next-action for every lead

Prefer we do it for you?

A senior Socialfelio strategist runs this checklist across your brand — plus competitor, keyword and funnel analysis — and sends a 12-page action plan. Free, no obligation.

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